Company Store and Adventure Center Now New and Improved!

We are thrilled to announce the grand opening of our new and improved retail store—the Company Store & Adventure Center at Russell Crossroads! After months of planning and preparation, we are ready to welcome you to a shopping experience like no other.

A New Shopping Experience

Our new store is designed with you, our valued customer, in mind. We’ve created a spacious, modern, and comfortable environment where you can explore our wide range of products at your leisure.

Great Brands

We are proud to offer an extensive selection of products from top-of-the-line brands. Just to name a few: Simply Southern, Lake Girl, Mudpie, Earthborn Pottery, Ice Mule, Picnic Time, Sea & Soul and many more! Plus, we have a great kids’ selection featuring outdoor toys.

More Than Just a Store

But we’re more than just a retail store! The Adventure Center offers rentals of bicycles, kayaks, canoes, paddleboards, and paddle boats so that you can get out on the trails or the lake anytime!

Download rentals pricing >

The store will be open from 8am–2pm Tuesday–Sunday. We’re just south of the Town Green. We invite you to stop by and check us out!